Jul 30, 2022
In General Discussion
At present, the popularity of Internet medical care has not diminished. Most of the publicity is touting the success of Internet medical care, but more importantly, whether Internet medical care can continue to grow in the foreseeable future and be sustainable requires more business models. Analysis. The Internet medical industry is based on the two fields of "traditional medical industry" and "mobile Internet". It cannot be simply understood Buy email list as medical + Internet, but to redefine medical services and transform medical care with Internet thinking. Its business model has the dual attributes of medical care and the Internet, which not only reflects the user first, experience is king, rapid iteration, platform opening, long-tail marketing, whole industry ecology, O2O and other Internet thinking, but also reflects the essence of medical services. Due to the generalization of Internet thinking and the solidified understanding of the social value of medical services, patients are generally reluctant to pay for Internet medical care from their own pockets, so the market is more sensitive and cautious to the commercialization of Internet medical applications, and the development of its business model is the Internet Medical care is a direct challenge to success, and a successful business model must be realized in the process of gradual and deep integration of the two. In order to better understand the business model logic of Internet medical care, we first analyze the main groups for Internet medical care. Internet medical business intervention analysis From the perspective of the supply and demand relationship of Internet medical care, medical professionals (including doctors, nurses, pharmacists, etc.) are the providers of medical services, and medical institutions (including hospitals, social health centers, clinics, etc.) are not only medical service providers, but also Internet The demand side of the medical platform, the medical service audience (including the general public, patients, special groups, etc.) is the demand side of medical services. From the perspective of the entire medical industry chain, other stakeholders include pharmaceutical companies, insurance companies, and government regulators. For Internet medical care, various groups are connected by means of the Internet, and the three main groups it faces are medical professionals, medical institutions, and audience groups. In the current medical environment, the three major groups face different pain points. The following is a brief analysis of the pain points of the three major groups of key users, hospitals, doctors, and patients, in order to find the business entry point behind Internet medical care.