Apr 12, 2022
In General Discussion
As a veteran player in the automotive industry, the company founders see this as an opportunity. They plan to carry out data pilots through self-operation in the early stage, and then expand their brand and influence through SaaS services, and finally integrate high-quality community user resources to connect with the after-market service industry chain, In-depth cooperation between insurance and auto companies. The new direction of automotive aftermarket services, can car washes break out of the late night In layman's terms, it means to drive car washes into the community, in the basement or in the open air, to provide users with convenient car maintenance services through agents, to revitalize idle vehicles in the community, or to provide car companies with time-sharing leasing and test drive services. Car-free people in the community provide travel convenience. user research Because the project has already been launched and has been verified by the market, cost recovery and profitability of offline businesses in several pilot communities are not a problem. It is known that a community of 3,500 households has a monthly revenue of about 80,000 yuan and a profit of 30%. The initial investment in store construction is 250,000 yuan, and the cost can be recovered in 10-12 months. Therefore, in the user research part, Lao Wang found some Phone Number List people with cars around him for discussion. For the demand of "late night car wash", everyone's cognition basically believes that it exists, and what needs to be considered is the user trust issue and some problems that may arise in the service. Therefore, it is known that the general demand is established, then we need which users exist in this product. The new direction of automotive aftermarket services, can car washes break out of the late night The first is the user. The product is positioned as a vehicle owner in the mid-to-high-end community. They value time more than money. For these people, it is normal to use money to buy time services.