Apr 03, 2022
In Questions & Answers
Opportunities for agencies and publishers In addition, there are great opportunities for agencies and publishers to play a greater role in matching advertiser datasets. This allows Whatsapp Number List advertisers to see which customers they can reach through which channels, exclude existing customers and/or target look-a-likes. And of course publishers can also – just like Google and Facebook – infer interests. Intentions and other behaviors on the basis of search, reading, listening and viewing behavior on their platforms. It is important, however, that it is transparent to advertisers how these groups are composed. Precisely by banning third Whatsapp Number List party data and the cookie, the quality of data for advertisers will be better and it is expected to be much more effective. 4. Which parties can we do business with in the Netherlands? In fact, there are only a few parties. Netherlands that now offer advertisers a sustainable and scalable product. Many publishers have the potential to play a role, but in addition to the parties that have come a long way in this, such as Google, Facebook and DPG (DataLab), this is Whatsapp Number List still in full development. As an advertiser, do you want to link first party data with publishers and activate it, so that you can target ads to these groups? Then you can contact these publishers themselves, or they can have this done by parties such as digitalAudience and EDM. When in doubt, media agencies and specialized independent consultants such as SilverLabs , Reynolds and Onbrdng can provide good advice.