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sujon kumar
May 19, 2022
In Questions & Answers
Such as an inside sales model or Latest Mailing Database accelerated e-commerce transformation. Sellers must advise, provide service and collect information The changed role of advertising For many companies it is tempting to significantly Latest Mailing Database reduce the advertising budget in times of shortages. Something you can't sell needs no attention, is the thought. Kotler describes 4 alternatives for cutting the advertising budget: 1. Shift the Latest Mailing Database advertising budget to products that are still abundantly available This is an obvious response, but risky. Often the products that are still available in abundance Latest Mailing Database are at the end of their life cycle or have low margins. Advertising on these products certainly does not always result in an increase in sales. 2. Shift the advertising Latest Mailing Database budget to products that have just been launched and are still at the beginning of their product lifecycle Products that still need intensive promotion to generate market awareness and interest. The investment in times of shortage will then be paid back more quickly in times of abundance, it is expected Latest Mailing Database Shift the advertising budget towards advertising to teach the customer to use. The product more economically, or more Latest Mailing Database sustainably This form of advertising can lower the demand for scarce products, reduce the negative effects of less scarce products and build goodwill with the public. This does Latest Mailing Database require nuance and sincerity. This form of advertising can quickly be experienced as a marketing ploy to polish the image, as is the case with ' greenwashing '. 4. Sponsor Latest Mailing Database messages to defend the company against all forms of criticism imaginable During the oil crisis, some oil companies ran full-page advertisements explaining that they needed their generous profits to invest in new oil fields and refineries.
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