Forum Posts

Tanmoy Mukharjee
Apr 07, 2022
In General Discussion
Every successful direct mail campaign begins with a quality, targeted direct mail list. So before you buy mailing lists online, make sure you research the different mailing list companies, and get a guarantee that the direct mail list you're purchasing mailing list from them is quality, accurate and targeted data. Why? Because a 'great' direct mail list maximizes the number of people who receive and respond to your offer and ultimately, maximizes the return on your investment! Quality, up-to-date (correct) records help maximize the number of mail pieces that get delivered to your customers and in turn, help maximize the number of mail pieces that get seen by the people/businesses who are likely to want your mailing list products and services. If your direct mail list includes old or incorrect addresses, you will have a higher number of undeliverable and returned mail pieces, and unfortunately a lower return on your investment. That's the last thing you want! Targeted data gets your message/promotion in front of the people who are most likely to purchase your product or service. For example: If you own a yoga studio and are looking to mail a postcard that offers a mailing list free class to every new student, do you think it would be better to mail the postcard to everyone in your state, or only to people who are living within 5 miles of your studio and who are women between the ages of 18-65? 2.
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Tanmoy Mukharjee

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